The visibility of healthier lifestyles has resulted in Gen Z showing a preference for lower alcohol consumption. Social media has also helped reduce the stigma around mental health discussions, prompting Gen Z to be more cautious about their drinking habits, as they acknowledge the impact of alcohol on mental health.Gen Z has gained recognition for limiting their alcohol consumption, though that doesn't mean that they aren't drinking at all. Around a third of people aged 18-24 do not drink alcohol at all, but those who do tend to drink primarily as a treat, to relax, or to mark a special occasion.Both physical and mental health are the main reasons why Gen Zers are increasingly avoiding alcohol, with 36% saying they want to stay sober for their mental health. However, saving money is also a top priority.

Does Gen Z like alcohol : While some Gen Zers have turned away from alcohol, many of their peers continue to binge drink beer, wine and liquor.

What is Gen Z attitude to alcohol

A year ago, 47% of Gen Z (21+) said they'd never had an alcoholic drink – that number is now down to 45%. Some in this generation are experimenting with drinking, yet still considerably less than others.

How sober is Gen Z : Gen Z has gained recognition for limiting their alcohol consumption, though that doesn't mean that they aren't drinking at all. Around a third of people aged 18-24 do not drink alcohol at all, but those who do tend to drink primarily as a treat, to relax, or to mark a special occasion.